MyFlower is a leading European flower and gift digital platform, which operates the Interflora brand in key European markets including France, Denmark, Iberia and Italy.

Apleona has more than 20,000 employees, managing tens of thousands of buildings and offices in over 30 countries across Europe.

Both companies benefit from high calibre management teams with a strong track record in product innovation, operational excellence, and building long-term customer relationships.

PAI will contribute its extensive international resources and its long-standing experience in the food market to accelerate the company’s new strategic business plan.

Ralph brings three decades of corporate, capital market and consulting experience as PAI continues to reinforce its presence in the region.

The appointment of Marc Boullier as Managing Director follows a number of senior hires over the last year to bolster the PAI Performance Group, which oversees operational transformation programmes across the firm’s portfolio and supports due diligence.

Under PAI’s ownership, Roompot has invested significantly in upgrading and expanding its parks, developed a strong digital marketing and distribution platform, increased real estate ownership and grown revenue and EBITDA at double digit growth rates.

Collectively, the Wessanen group has achieved a consolidated score of 91.7 points, which far exceeds the benchmark 80 points to earn the certification.

The acquisition covers a number of well-known brands including Häagen-Dazs, Drumstick, Edy’s, Dreyer’s, Outshine, and Skinny Cow. Froneri will become the global #2 ice cream manufacturer following the transaction.